SWISS DIAMOND INTERNATIONAL
As Graphics & Marketing Lead for Swiss Diamond International, I directed visual and written content across global print and digital touchpoints. My work spanned packaging, catalogs, and trade show assets, alongside authoring four weekly high-converting email campaigns.
DLX STAINLESS STEEL CLEANER
Designed for maximum retail impact, the packaging for Swiss Diamond DLX Stainless Steel Cleaner pairs a bold, matte black label with sharp white typography. The clean layout creates strong shelf contrast while clearly highlighting product benefits and care instructions.
DLX PREMIUM KITCHEN WOOD FIBRE CHOPPING BOARD
Designed for strong retail visibility, this label pairs sleek lifestyle photography with bold metallic "DLX" branding against a light, clean backdrop. The structured typography ensures key details like material and sizing are immediately scannable on store shelves.
BROCHURE DESIGNS
Designed as a cohesive series of marketing brochures, these collateral pieces highlight specific Swiss Diamond product lines, including Premium Clad, Nonstick Clad, CXD, and Knives. Each cover pairs culinary photography with bold, color-coded headers for instant category recognition in retail and trade settings.
