CHARLOTTE RUNNING COMPANY
One of my biggest projects at Charlotte Running Company was leading the complete redesign of the company website. The goal was to create a modern, user-friendly experience that better reflected their brand, growth, and role within Charlotte's running community.
The redesigned site serves as a central hub where customers can shop, discover local run clubs, explore upcoming races and events, and connect with everything Charlotte Running Company offers. This project allowed me to combine branding, UX thinking, content strategy, and web design into one cohesive experience.
As my first full website redesign, it's a project I'm especially proud of and one that challenged me to think beyond visuals to create a website that truly serves both the business and the community.
WEBSITE REDESIGN
LET’S GO FAST PROMOTION
Let's Go Fast was an inclusive demo event hosted by Charlotte Running Company, giving runners the chance to test the latest carbon-plated shoes from our brand partners. I led the creative direction by designing the event branding and all promotional assets, creating a cohesive campaign that built excitement, increased participation, and captured the energy of the local running community.
GLOBAL RUNNING DAY
To celebrate Global Running Day, I led the creative direction and marketing for a community event that brought runners together for a group run followed by the launch of Charlotte Running Company's signature Podium Pale Ale, brewed in partnership with Lower Left Brewing Co. I designed the event branding, including the beer logo and promotional poster, while also developing the email campaign and social media marketing that drove awareness and participation.
